We do it all...
No job is too big or too small.
TRUSTED GUIDANCE
We provide straight answers and recommendations based on your goals, timeline, and comfort with risk.
CLEAR OPTIONS
Every recommendation includes context, tradeoffs, and next steps so you can make informed decisions.
LONG-TERM SUPPORT
We stay engaged beyond enrollment and account setup with ongoing reviews and personalized service.
Two Dedicated Divisions
Serving West Michigan with trusted insurance and retirement support.
Senior Advantage Insurance
Medicare, health, and life coverage support.
Get help selecting, enrolling in, and reviewing coverage with guidance tailored to seniors and retirees across West Michigan.
- Medicare Advantage, Supplement, and Part D support
- Life, dental, and long-term care options
- Ongoing policy review and claim guidance
Advantage Wealth Management
Retirement income and principal protection strategies.
Build a plan around income stability, risk management, and preserving what you've worked hard to save in West Michigan and beyond.
- Retirement income and distribution planning
- IRA and 401(k) rollover strategy
- Principal-focused planning for market uncertainty
About Us
Over 35 years of experience that you can trust.
We focus on practical guidance and real conversations. Our team has spent decades helping seniors, retirees, and families make informed decisions around insurance protection and long-term financial direction. We start by listening to your goals, your concerns, and the real-life pressures you are balancing right now. From there, we build clear recommendations that are practical, affordable, and easy to understand. You can expect direct answers, no pushy sales tactics, and a process designed to reduce stress while improving confidence in every decision.
You will work with experienced people, not a call center script. We take time to understand your healthcare priorities, retirement timeline, income needs, and risk tolerance before making recommendations. Every plan review is built to show you what to keep, what to change, and why those changes matter. Our goal is to help you avoid costly mistakes, close gaps in coverage, and align your strategy with the stage of life you are in today. We remain available after enrollment and planning meetings so you always have a trusted team when questions come up.
Personal service has always been our priority.
From the first conversation through annual reviews, we make sure every client has direct support and clear next steps. We explain your options in plain language, document the decisions we make together, and provide a roadmap you can refer back to at any time. Our clients know who to call, what to expect, and how each recommendation supports their health and retirement goals.
Our process is built around clarity.
We compare options side by side, identify tradeoffs, and show you the real impact on coverage, costs, and long-term outcomes. Instead of generic advice, you receive recommendations tailored to your prescriptions, providers, retirement income plan, and personal risk preferences. This creates a strategy that is easier to manage and easier to trust over time.
Relationships matter to us.
We stay available after enrollment and after account setup so you always have a trusted team when questions come up. Whether you are reviewing a renewal, updating beneficiary information, planning for a major life change, or simply verifying that your current plan still fits, we provide ongoing support that helps you stay protected and prepared year after year.
Community outreach and sponsorship are part of who we are.
We are proud to support local programs, events, and organizations across West Michigan. Giving back is a core part of our mission, and we value opportunities to invest in the same communities where our clients live, work, and retire.